Thursday, 26 April 2012

Qualitative Reserch.

Qualitative reserch is when something is measured by the quality rather than the quantity. It is used when companies want to find out the publibs views on different things.To find out the information they use all types of methods such as questionnaires.
For example in "Super size me" Morgan Spurlock used himself as an example to the public, testing how bad junk food was for the human body over a 30 day period.

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