Thursday, 9 February 2012

Audience Profiling.

Audience Profiling finding out the profile of your audience before hand so that you can put across your message to the right people in the most effective way to produce the best result. It might include details like age, sex, educational qualification, work experience, financial background, field of work, interests, mood, orientation, bias, food habits, religious background, psysique, health condition etc.

Good points- They will be able to know who is the best audience is for there films, also it creates new categories for advertisers.

Bad points- People may change there mind, and old habbits may fade away, also the results they recieve may not be up to date.

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